New look. Same science.
We’re excited to share a new chapter in our story. We launched our newly redesigned websites for hfi and PeopleFactors – marking a major step in bringing our two brands together under one cohesive, modern identity.
The rebrand goes far beyond design. It reflects how our teams already work: closely aligned, focused on efficiency, and united by a shared commitment to applying robust science to real-world people challenges. The new look and feel convey the professionalism, precision, and clarity that underpin everything we do – from psychometric assessments to leadership development and data-driven decision tools.
The goal was simple: to create a seamless experience that reflects the strength of both brands while showcasing our evolution. The new sites are cleaner, faster, and built with purpose – designed to help our clients, partners, and collaborators find what they need quickly and intuitively.
This update represents our next step toward even greater integration and impact. As we continue to grow, our focus remains the same: combining scientific rigour with practical insight to help organisations make better, fairer, and smarter people decisions.
Explore the new sites and see how we’ve evolved – we’d love to hear what you think!