Who We Are?

Our Mission

For over 35 years, Human Factors International (hfi) has been unlocking human potential through the science of psychology. We go beyond surface-level insights to deliver deep, data-driven understanding of people: their abilities, attitudes, and aspirations. 

Our mission is to empower organisations to make smarter talent decisions, build stronger teams, and achieve lasting business success. With a global reach and a human-centric approach, we help companies align talent with strategy to create meaningful, measurable impact – supporting inclusive leadership and decision-making that reflects the realities of today’s diverse workforce. 

Unlock your talent potential with Human Factors International, where psychology meets precision, and people power performance.

Our Standard

We are not a one-size-fits-all consultancy. We are a premium, bespoke partner in talent and people strategy. Our services span the full spectrum of organisational development:

  • Talent Identification: Executive assessments, management audits, online screening, and succession planning.
  • Talent Development: 360° appraisals, team development, coaching, training, and development centres.
  • Organisational Effectiveness: Culture transformation, board development, competency frameworks, and employee engagement.
  • Wealth Creation: Identifying and nurturing Wealth Creators, whether expert, corporate, enterprising, or entrepreneurial.

We help you avoid costly hiring mistakes, retain top performers, and build a leadership pipeline that drives sustainable growth.

Our clients don’t just get reports, they get clarity, confidence, and competitive advantage.

Our Core Values

At the heart of everything we do are values that define our approach and set us apart:

  • Precision: We don’t do generic. Every assessment, every insight, every recommendation is tailored, rigorous, and rooted in science.
  • Integrity: We are trusted advisors to global organisations because we deliver what we promise -honest, actionable intelligence.
  • Excellence: From our 32 proprietary assessments in 33 languages to our world-class consultants, we bring unmatched quality to every engagement.
  • Human-Centricity: We believe people are the greatest source of value in any business. Our work is about helping them thrive.
  • Innovation: We go beyond traditional AI and outdated models. Our tools are intellectually robust, forward-thinking, and designed for today’s complex workplace.